In this podcast episode, Chris Van Hook and Angela Chek discuss the Clean Green Certified Program, its significance in the cannabis industry, and the introduction of a new verified members badge designed to protect consumers and ensure product quality. The conversation highlights the importance of the badge in verifying certified products and safeguarding the integrity of the Clean Green Certified logo.
Takeaways
- The Clean Green Certified Program is the largest cannabis certification program.
- Angela Cech emphasizes the importance of protecting the Clean Green Certified logo.
- The verified badge helps consumers identify certified products easily.
- Unauthorized use of the logo can devalue the certification for all members.
- The badge will be displayed on member websites for easy verification.
- Consumers can click on the badge to confirm certification status.
- The badge includes a year mark to indicate certification validity.
- The Clean Green Certified logo is a trusted standard in the cannabis industry.
- Members rely on the marketing program to promote their products.
- Supporting Clean Green Certified products helps sustainable farming practices.
Chapters
00:00 Introduction to Clean Green Certified Program
02:07 The Importance of the Verified Members Badge
04:10 Consumer Protection and Product Verification